It used to be a much-debated topic with a buzzword all its own: individual mythologies. The works of Monica Bonvicini, Alex Katz, Richard Prince, and Urs Fischer unmistakably demonstrate how fluid the exchange between collective and individual, between subculture, elitist culture and mainstream has become. But these artists also show that myths may be found and artistically enhanced in the most unexpected places. Also in this issue an Insert by Loredana Sperini. In the last of the three essays on the subject of “(IM)MATERIAL?” commissioned in honor of Parkett’s 20-year anniversary, Boris Groys examines just how much the premises of art have changed. He observes that art has undergone a “retechnization” which is both material and work intensive—a development paradoxically sparked by supposedly immaterial computer and video art. Groys is also interested in how the myth of immaterially formed artistic decisions has evolved since Duchamp’s readymade.